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ASA Committees

ADVERTISING STANDARDS COMMITTEE (ASC)

The Advertising Standards Committee (ASC) deals with consumer complaints either referred to it by the Directorate or where a consumer had appealed the Directorate ruling.

Outside legal representation is not allowed except in exceptional circumstances.

The Committee is chaired by Adv. Kameshni Pillay and it sits once every month.


ADVERTISING INDUSTRY TRIBUNAL (AIT)

The Advertising Industry Tribunal (AIT) committee attends to competitor complaints referred to it by the Directorate or on appeal by an aggrieved party.

Outside legal representation is not allowed except in exceptional circumstances.

Payment must first be made for a party wishing to appeal to AIT and the responding party to the appeal has to pay a similar amount to oppose the appeal.

The committee is chaired by Adv. Mahlape Sello.


FINAL APPEAL COMMITTEE (FAC)

The Fianal Appeal Committee (FAC) is deals with appeals lodged against a ruling of either ASC or AIT.

At this stage legal representation is permissible.

The committee is chaired by Judge Kate O’Regan.

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The online library of the Advertising Standards Authority of South Africa gives you access to a searchable database of ASA rulings.

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