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Thembi Msibi is the CEO for the Adverting Standards Authority of SA, a position she has held since 2006. Before joining the ASA, Ms Msibi spent most of her career working for the SA Government, starting in 1997 as a Director, International Relations and later Legal Services within the Department of Transport. In 2001 she joined the Department of Public Works as Manager: International relations, until 2004 when she joined the Department of Roads and Transport in Mpumalanga as head of the department until 2006.

Ms Msibi obtained her O’ Levels in Swaziland at "OUR LADY of SORROW” in 1981 and in 1987 she graduated with an LLB Honours at the University of Warwick in England. In 1991, she wrote her bar finals at Holborn Law Tutors, also in England in 1990.

Freddy Makgato, Head of Legal and Regulatory Affairs has been with the ASA since 2008. He started his career by serving his articles with Haarhoff Fourie $ Partners in 1999 and was admitted as an attorney of the High Court of South Africa in 2000 and has practiced as such for a period of eight years. Mr Makgato worked as a professional assistant for Mashile-Nthloro Inc. and later moved to Madlhopa Attorney as a senior professional assistant. In 2002 he joined Langa Attorneys for a year before forming his own law firm; Makgato Attorneys, until 2008.

Fred holds a B Proc degree from the University of Natal (now Kwa-Zulu Natal). He also has an Advanced Banking Diploma which he obtained from RAU (now University of Johannesburg).

Cheryl Maistry
Leon Grobler is the Managerfor the Dispute Resolution Unit and has been with the Advertising Standards Authority since 2004. In this capacity he oversees all investigation undertaken by the ASA and ensures procedural compliance and thorough analysis of all relevant accompanying material.

Mr Grobler holds a BA (Hons) degree in Criminology from the University of South Africa (UNISA), as well as a BA (Hons) in (Psychology). Further, he obtained a BA degree in Humanities from the Rand Afrikaans University, now University of Johannesburg. Prior to joining the ASA Leon worked with children with learning difficulties.

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