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What we do

The Advertising Standards Authority of South Africa (also known as the ASA) is an independent body set up and paid for by the marketing communication industry to ensure that its system of self-regulation works in the public interest. The ASA has a president independent from the industry.
 
What is self-regulation?
 
Self-regulation is a system by which the marketing communication industry voluntarily regulates the content of advertising. The three parts of the industry - the advertisers who pay for the advertising, the advertising agencies responsible for its form and content, and the media which carry it - work together, to agree advertising standards and to set up a system to ensure that advertisements which fail to meet those standards are quickly corrected or removed. Who supports the South African system of self-regulation? The members of the ASA are required to adhere to this Code.
 

Who supports the South African system of self-regulation?

The members of the ASA are required to adhere to this Code.
The following organisations are members of the ASA:
 
Association for Communication and Advertising
Association for Savings & Investment South Africa
Association of South African Travel Agents
Cinemark (Pty) Ltd
Cosmetic Toiletry & Fragrance Association of South Africa
Direct Marketing Association of South Africa
Furniture Traders' Association of South Africa
Health Products Association of Southern Africa
Hospital Association of South Africa
Industry Association for Responsible Alcohol Use
Marketing Association of South Africa
National Association of Broadcasters of South Africa
Out of Home Media
Printing Industries Federation of South Africa
Print Media SA
Pet Food Industry Association of Southern Africa
Retail Motor Industry Organisation
South African Optometric Association
Self-Medication Manufacturers Association
Vacation Ownership Association of Southern Africa
 
All advertising on electronic broadcast media is subject to the Electronics Communications Act (Act No 36 of 2005). In terms of this Act all electronic broadcasters must adhere to the ASA Code as determined and administered by the ASA.

ad library

The online library of the Advertising Standards Authority of South Africa gives you access to a searchable database of ASA rulings.

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