The Advertising Standards Authority of South Africa (also known as the ASA) is an independent body set up and paid for by the marketing communication industry to ensure that its system of self-regulation works in the public interest. The ASA has a president independent from the industry.
What is self-regulation?
Self-regulation is a system by which the marketing communication industry voluntarily regulates the content of advertising. The three parts of the industry - the advertisers who pay for the advertising, the advertising agencies responsible for its form and content, and the media which carry it - work together, to agree advertising standards and to set up a system to ensure that advertisements which fail to meet those standards are quickly corrected or removed. Who supports the South African system of self-regulation? The members of the ASA are required to adhere to this Code.
Who supports the South African system of self-regulation?
The members of the ASA are required to adhere to this Code.
The following organisations are members of the ASA:
All advertising on electronic broadcast media is subject to the Electronics Communications Act (Act No 36 of 2005). In terms of this Act all electronic broadcasters must adhere to the ASA Code as determined and administered by the ASA.