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Welcome to the ASA

The ASA has been safeguarding consumers and protecting advertising freedoms for more 45 years. From small beginnings in 1968, it has evolved into an authoritative body that maintains constant vigilance in resolving advertising disputes in an impartial and even-handed way. For more information on the beginnings of ASA, click here
Reports, messages, statistics, rulings for 2012/2013 are outlined in the annual report.

ASA is pleased to welcome Judge Kate O'Regan. Judge O'Regan succeeds Mervyn King as President of the ASA.
From 1994 – 2009, Kate O’Regan served as one of the first judges of the South African Constitutional Court. The maximum term of office of judges on the Constitutional Court is fifteen years.
Justice O’Regan holds B.A. and LL.B. degrees from the University of Cape Town as well as an LL.M. from the University of Sydney and a Ph.D. from the University of London (London School of Economics and Political Science). She has also been awarded four honorary doctorates.

ad library

The online library of the Advertising Standards Authority of South Africa gives you access to a searchable database of ASA rulings.

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