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Guideline 10ARA underage line policy

ARA Underage Line Policy
Code Annexure A

Summary of TV, Radio & Print

  • Arial and bold must be used as the standard font
  • True Type Title casing must be used
  • A white block with a black rule at the top of the block must be used as a holding block for the text line
  • The holding block must occupy 10% of the height of the type safe area at the bottom of the page
  • The text line with the holding block must be run as one unbroken line
  • The text line must fill up the holding block as much as possible and be horisontally and vertically centered
  • The whole duration of any TV ad should have the Underage Line in the above format
  • The last 5 seconds of any Radio ad should have the Underage Line read in a voice-over

5 October 2010

Deadline for Complaince

All communication elements of ATL are to comply with the Underage Line by 1 December 2009 (This includes existing ATL Advertising)

ARA Outdoor Policy Underage Line
Drink/Drive Statement
Code Annexure B

Summary of Outdoor

  • Arial and bold must be used as the standard font
  • True Type Title casing must be used
  • A white block with a black rule at the top of the block must be used as a holding block for the text line
  • The holding block must occupy 10% of the height of the type safe area at the bottom of the page
  • The text line with the holding block must be run as one unbroken line
  • The text line must fill up the holding block as much as possible and be horisontally and vertically centered
  • For large formats or landscape wraps, the message should appear at 20 meter intervals and on every wrap face
One of two alternative messages must be displayed on the billboard on an approximate fifty/fifty basis;
  • Be Responsible. Don't Drink and Drive
  • Not for Sale to Persons Under the Age of 18

5 October 2010

Deadline for Complaince

1 December 2009 (This includes existing Outdoor Advertising)

Examples can be found by consulting the Code of Advertising Practice, Guideline 10, GL-29 to GL-49

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