Find us elsewhere

Contact Us on +27 11 781 2006

More Contact Details

Appendix FReferences to diseases in advertising

1.
Advertisements should not make or offer products, treatments or advice for any of the following illnesses or conditions unless recommendations accord with a full product registration by the Medicines Control Council (MCC). So as to make the list of widest possible use ailments are listed more than once under different names.
 
The diseases to which no reference or only limited reference * may be made are:
 
Alopecia (baldness)
Amenorrhoea
* Anaemia, other than that caused by dietary deficiency
Arterio-sclerosis
Artery troubles
Arthritis
* Asthma, except for products advertised solely for the alleviation of an attack of asthma, and the advertisement should contain a recommenda-tion that sufferers should seek medical advice.
Auditory systems, any structural or organic ailment
* Backache (where the reference is to chronic or persistent)
Barber's rash (Sycosis)
Bleeding disease
Blood pressure
Breast diseases of or development of
Bright's Disease
Cancer
Carbuncles
Cardiac symptoms, heart troubles
Cataract
* Circulatory conditions, except minor conditions such as chilblains, restless legs etc
Convulsions (fits)
Dermatitis (see Skin diseases)
Diabetes
Diseased ankles
Disseminated (or multiple) sclerosis
Ears, any structual or organic defect of the auditory system
Enlarged glands
Epilepsy
Erysipelas
Eyes, any structural or organic defect of the optical system
Fits (convulsions)
* Fungal infections, except athlete's foot
Gallstones
Gingivitis
Glands, enlarged, or glandular conditions Glaucoma
Goitre
Haemorrhagic diseases
Heart troubles, cardiac symptoms
Hypertension, or symptoms thereof
Impetigo
* Indigestion, where the reference is to chronic or persistent
* Insomnia, where the reference is to chronic or persisent
Itch, the (see Scabies)
Kidneys, disorder or diseases of the
Lazy Eye
Leg trouble
Locomotor Ataxia
Lupus
* Menopausal ailments, except minor associated conditions
Migraine
Multiple (or disseminated ) sclerosis
Obesity or overmass (see appendix E Slimming)
Osteoarthritis
Paralysis
Pernicious anaemia
Phlebitis
Prolapse
* Psoriasis, except for temporary relief
Purpura
Pyorrhoea
* Rheumatism (and backache) where the reference is too chronic or persistent
Rheumatoid arthritis
Ringworm
Scabies (the Itch)
Seborrhoea, except for the relief of
Sexual weakness and loss of libido
* Skin diseases, except those of minor nature, where the reference is to "all or most” or skin ailments in general
* Sleeplessness, where the reference is to chronic or persistent
Squint
Sycosis (Barber's rash)
Thrombosis
Tuberculosis
Ulcers (all except mouth ulcers)
Urinary infections
* Varicose veins (except where the reference is confined to relief by elastic stockings)
Venereal diseases
Verrucae of the feet
* Whooping cough, except for the alleviation of symptoms
 
2.
Advertisements should not make any recommendations or offer products, treatments, or advice for any of the following illnesses or conditions unless–
 

2.1

the recommendations accord with full product registration by the MCC; or

2.2

such advertising is an educational or information campaign ad-dressed to the lay public by Government Institutions or bodies recognised by the ASA to run such campaigns; or

2.3

the advertising is for products not registrable with the MCC in which case the advertising is subject to the normal provisions of the Code of Advertising Practice.
AIDS (Acquired Immune Deficiency Syndrome)

ad library

The online library of the Advertising Standards Authority of South Africa gives you access to a searchable database of ASA rulings.

register for membership