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Statistics

STATISTICS FOR 2009/2010

A total of 2,095 complaints were received in 2009. Of these complaints, 80% did not warrant formal investigation. These complaints were carefully assesses and all complaints were responded to in writing. Reasons for not formally investigating complaints include matters falling out of the ASA's jurisdiction (including contractual disputes), inadequate information supplied to the ASA or frivolous and vexatious views.
 
A total of 20% (406), warranted a formal investigation. Of these, 21% were investigated on behalf of consumers, 69% from competitors and the remaining 4% were from bodies/organisations representing the public interest.
 
Total number of complaints received: 2,095
 
Who Complained?
Consumer & public bodies: 94% (1979)
Competitors: 6% (116)
 
Formally investigated
21% of consumer & public bodies complaints formally investigated
69% of competitor complaints formally investigated
 
Outcome of complaints
Consumer (21% formally investigated)
Dismissed: 30%
Upheld: 31%
Voluntary undertaking: 25%
Other: 4%
 
Competitor (69% formally investigated)
Dismissed: 34%
Upheld: 25%
Voluntary undertaking: 28%
Resolved between parties: 9%

STATISTICS FOR 2008/2009
 
Total number of complaints received: 2223
 
Consumer & Public bodies: 91%
Not formally investigated: 84%
Formally investigated: 16%
Upheld: 30%
Dismissed: 25%
Voluntary Undertaking: 28%
Other: 17%
 
Competitor: 9%
Not formally investigated: 43%
Formally investigated: 57%
Upheld: 46%
Dismissed: 22%
Voluntary Undertaking: 23%
Other: 9%

STATISTICS FOR 2007/2008
 
Total number of complaints received: 2095
 
Consumer & Public bodies: 93%
Not formally investigated: 71%
Formally investigated: 29%
Upheld: 21%
Dismissed: 25%
Voluntary Undertaking: 35%
Other: 19%
 
Competitor: 7%
Not formally investigated: 39%
Formally investigated: 61%
Upheld: 44%
Dismissed: 35%
Voluntary Undertaking: 15%
Other: 6%

STATISTICS FOR 2006/2007
 
Total number of complaints received: 3922
 
Consumer & Public bodies: 95%
Not formally investigated: 86%
Formally investigated: 14%
Upheld: 30%
Dismissed: 26%
Voluntary Undertaking: 20%
Other: 24%
 
Competitor: 4%
Not formally investigated: 35%
Formally Investigated: 65%
Upheld: 36%
Dismissed: 32%
Voluntary Undertaking: 24%
Other: 8%

STATISTICS FOR 2005/2006
 
Total number of complaints received: 4086
 
Consumer & Public bodies: 95%
Not formally investigated: 77%
Formally investigated: 23%
Upheld: 30%
Dismissed: 31%
Voluntary Undertaking: 20%
Other: 19%
 
Competitor: 5%
Not formally investigated: 39%
Formally investigated: 61%
Upheld: 49%
Dismissed: 24%
Voluntary Undertaking: 22%
Other: 5%

STATISTICS FOR 2004/2005
 
Total number of complaints received: 1951
 
Consumer & Public bodies: 91%
Did not warrant any further investigation: 56%
Upheld: 11.5%
Rejected: 19%
Undertaking to amend or withdraw: 11.5%
Other: 2%
 
Competitor: 9%
Did not warrant any futher investigation: 44%
Upheld: 22%
Rejected: 18%
Undertaking to amend or withdraw: 11%
Other: 5%

STATISTICS FOR 2003/2004
 
Total number of complaints received: 1,660
 
Complaints that did not warrant formal investigation: 42%
Complaints that were formally investigated: 58%
Complaints lodged by consumers: 80%
Complaints lodged by competitors: 16%
Complaints lodged by organisations/bodies: 4%
 
Outcome of complaints:
 
Rulings made: 841
 
Rulings upheld: 36%
Rulings rejected: 34%
Voluntary undertaking to amend or withdraw: 20%
Referred or otherwise resolved: 10%

STATISTICS FOR 2002/2003
 
A total of 1,508 complaints were received in 2002, 46.3% more than in 2001.
 
Of these complaints, 35% did not warrant formal investigation. These complaints were carefully assessed and all complaints were responded to in writing. Reasons for not formally investigating complaints include matters falling out of the ASA's jurisdiction (including contractual disputes), inadequate information supplied to the ASA or personal views expressed which do not reflect the views of the reasonable person.
 
65% (983), warranted formal investigation. Of these, 80% were investigated on behalf of consumers, 16% from competitors and the remaining 4% were from bodies/organisations representing the public interest.

STATISTICS FOR 2001/2002
 
Total number of complaints received: 1031

Total number of complaints investigated: 747

Rulings:
 
Resolved - 10.88%
Upheld - 31.06%
Not Upheld - 31.16%
Voluntary undertaking to amend - 6.09%
Voluntary undertaking to withdraw - 20.27%
 
Consumers are still more likely to complain about advertising than competitors and men are more likely to complain than women. Since the late '90's men have taken over as the complainants. The latest set of statistics still confirms this.

STATISTICS FOR 2000/2001
 
Total number of complaints received: 1052
Total number of complaints investigated: 859
 
Rulings:
 
Resolved - 12.5%
Upheld - 49.37%
Not Upheld - 38.13%
 
Consumers are still more likely to complain about advertising than competitors and men are more likely to complain than women. Since the late '90s men have taken over as the complainants. The latest set of statistics still confirms this.
 
A total of 1052 complaints were received in 2000 (against 1012 a year earlier).

STATISTICS FOR 1999/2000
 
From these statistics, various insights to complainant's behaviour can be drawn.
 
Total number of results received: 1012
Total number of complaints investigated: 829
 
Rulings:
Resolved - 20.8%
Upheld - 45.8%
Not upheld - 33.4%
 
Consumers are still more likely to complain about advertising than competitors and men are more likely to complain than women. Since the late '90s the men have taken over at the complainants. The latest set of statistics confirms it.
 
A total of 1012 complaints where received in 1999 (against 983 a year earlier). Two-thirds of complaints came from consumers. Men made 45.5% of complaints, against 40% by women.


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